Content Marketing Specialist

DESCRIPTION

Wetechnology is seeking for a Content Marketing Specialist who is responsible for planning, creating, editing and publishing information on websites as well as produce materials for publication in the world wide web.

You will be in charge of:

  • Design content marketing strategies to develop effective content and maximize reuse
  • Undertake content marketing initiatives to achieve business targets
  • Act as a primary content creator in the language solutions area of SDL’s business
  • Collaborate with design teams to produce high quality content in multiple formats
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Edit, proofread and improve content
  • Optimize content considering SEO and Google Analytics
  • Develop and maintain asset maps for the area of focus
  • Examine and interpret data to find the most effective channels and topics for content
  • Create compelling thought leadership pieces, case studies and educational content
  • Incorporating SEO best practices into the content development process
  • Write original and compelling content with the goal of improving brand awareness, website traffic, social sharing, lead and conversions
  • Interview customers and salespeople to generate ideas to increase customer engagement
  • Organize and deliver annual catalogue of solutions and technologies that SDL offers
  • Develop and update asset maps to communicate our content inventory to the rest of the organization
  • Share content through various channels, ensuring strong web presence

 

REQUIREMENTS

- Bachelor’s Degree in Marketing, English, International Studies or a related field

- Proven experience working as a creative content creator and with deep understanding of the language services and technology industry

- Must be a prolific writer

- Proficiency in MS Office and other content management software. Understanding of web publishing requirements

- Strong track record in achieving performance metrics, including traffic growth, social sharing, link acquisition, email sign ups and conversions

- Expertise in social media platforms

- Expert in writing, grammar, style: exceptional editing skills

- Great presentation skills

BENEFITS

Fixed salary + bonuses at software deliveries

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